Tellason Stories: Meet Todd from Vertical Online on Vimeo.
In a very clever marketing campaign, Tellason Denim reached out to some of their wearers to get a look inside their daily lives and show the versatility of their denim. The first Tellason Story is about Todd Blubaugh, a photographer and vintage bike builder. What a creative way to build brand legitimacy. Rather than pushing their products on you, they let legitimate 'dudes' like Todd, tell the story for them. Well done Tellason!
via Cool Material
Thursday, March 28, 2013